I have recently been giving a lot of thought to discounting and what my philosophy on this is and therefore what the Queen B policy would be.
It is tempting in a tight economic environment to just discount, but unfortunately as an Australian manufacturer with an already fine margin, it is not a luxury we enjoy.
Having said that, I am mindful that the only way that Queen B has survived this long is because of our very passionate customers. We have not advertised in the 8 years we've been going (although we have enjoyed great PR thank you to a few passionate journo's). So, the main way that word has been spread has been through our lovely and loyal retailers, and more particularly via those enlightened souls who have burned Queen B candles and spread the word with passion. I want our most loyal customers to be rewarded. I want you to be able to try all the new things that consume my thoughts day and night. I want you to enjoy the same honey aroma-ed, golden candlelit life that I am lucky to enjoy. Most of you would subscribe to our newsletter. Some of you also subscribe to our blog.
From now on, when we launch a new product, we will launch it on the blog with a 20% discount for around 48 hours only.
Because I don't want to bombard our readers email boxes with email, I tend to only do a newsletter once a month or so (a little more often in the lead up to Christmas). This is for people who are a little interested in what we do. For the passionate Queen B aficionados, I blog a little more regularly (on average about twice a week). If the discount period does not coincide with a newsletter, newsletter readers will unfortunately miss out. That may seem unfair, but I don't want to bombard readers who want a little taste of the Queen B world once a month, with emails too regularly. I also don't want to hold back on launching new things because I don't have a newsletter in the pipeline.
So, if you would like to know about Queen B discounts when they happen, you will need to subscribe to the blog.
If you have another idea, that allows me to continue running a business that doesn't compromise in any way on quality, the environment or creating jobs in Australia, please feel free to comment! In fact, please feel free to comment anyway.
So, what do you think?
Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles, tealight candles and pillar candles that nourish the human spirit and our environment.