I can honestly say that this is one of my most exciting posts in years... we've given the Queen B brand a smart new look and we've overhauled some of our packaging. Back in my corporate days I was used to having a marketing team, advertising agency, design agency (yes, they're different!), Global Brand Team, brand bible and a pretty hefty budget to keep things looking fresh. At Queen B there's, well... me taking on these various roles (although for this overhaul I did engage a snappy young designer to help). Whilst the process was, let's say, time consuming, at times traumatic, and expensive (we've had it all printed in Australia, with soy ink, on 100% recycled, FSC certified card!), I am absolutely delighted with the results.
So, with no further ado... drum roll... I launch our new look and some of our new packaging... with a few never seen before offers to help us clear the shelves of the existing packaging which has served us well until now. [Because we hate wastage, the new packaging look is being rolled out as and when we run out of existing packaging, so this will take a little time].
The first piece of packaging to get the overhaul was our tealight boxes. To help us roll out the new look as quickly as possible, we're offering Buy 2 Get 1 Free on our Box of 9 x 4-5 hour Beeswax Tealight Candles and our Box of 9 x 8-9 hour Beeswax Tealight candles in the 'old' packaging. Simply place your order online and write Buy 2 Get 1 Free in the Comments field as you check out. Available until we run out of existing stock... or 72 hours... whichever happens first! We'll keep you updated on Facebook.
Our second piece of packaging to get a whole new look is our Jam Jar Tealights packaging. While we tested the popularity of the product (it is overwhelming!) we were using a box bought 'off the shelf'. With it's popularity cementing its position in the Queen B range, we have been able to design and print our own packaging and best of all the cost is around half of what we were paying. We're also getting the jam jars in such huge quantities now that their cost is also around 30% down. And the good news is that that has allowed us to lower the price of the 2 Jars + 8 candles to $24.95 (which is almost 20% off the previous price) and we've created a new box of refills - 10 Jam Jar Tealight Refills for a smashing $24.95. To help us roll out the new look as quickly as possible, we're offering Buy 2 Get 1 Free on our Jam Jar Tealight Candles (box of 8 candles with 2 jam jars) and our Jam Jar Tealight Refills (box of 15 refills) in the 'old' packaging. [Note the Box of 15 refills will be gone once we've sold this stock... replaced by the box of 10 refills]. Simply place your order online and write Buy 2 Get 1 Free in the Comments field as you check out. Available until we run out of existing stock... or 72 hours... whichever happens first! We'll keep you updated on Facebook.
That's the end of the special offers, but not the end of our new look packaging. We've also got 3 new Point of Sale boxes for our retailers to sell Queen B bee created light by the individual candles... available at quality retail stores soon!
Please note that the special offers are our way of thanking your for "Liking" us on Facebook and/or subscribing to our newsletter and/or getting our blog feed. The offer is only available if you write "Buy 2 Get 1 Free" in the Comments field on check out and only available while stock lasts or for 72 hours.
We'd love your feedback on the new look and packaging if you have any thoughts.