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Tag Archives: tradeshow

  • Another stunning stand by Joost

    In early August I did my annual pilgrimage to Melbourne to showcase Queen B candles.  It's fun to catch up with existing retailers and good to introduce new retailers to Queen B, but undoubtedly the highlight for me each year is seeing my Melbourne posse of friends and seeing what Joost has come up with for our stand.  As you probably know, I'm a bit of a control freak.  Joost is the opposite.  I have everything packed and shipped to Melbourne a couple of weeks in advance.  Joost decides on what he's doing for the stand the night before we set up!  He likes to use it as a form of torture.  I like to think of it as creative dissonance!!

    Once again, his stand was spectacular.  I always love the juxtaposition of our rusting & rustic, grounded, modern, angular, bold, almost masculine stand in a space the size of 6 football fields full of stands with white and chrome displays.  It is always telling that I get just as many enquiries from people wanting to buy elements of the stand (including the plants which most people think are fake until I point out the spiders webs that the spiders are creating around the candles)!

    With no further ado, following are some images of our stand.  You can buy the individual towers from ByJoost.

    Calm before the storm


    Set up whirlwind!

    Joost on his direct line to the universal force


    The total package
    Getting the feel





    A bevy to celebrate (local gin, home made lemonade & local mineral water, of course)!


  • Oh dear, it's that time again...

    I'm off to do the trade show in Melbourne again.


    • seeing what Joost has come up with for our stand
    • catching up with our retailers
    • meeting kindred spirits/people who 'get it'
    • getting Queen B out there
    • catching up with other small business friends
    • being unique because we're an Australian manufacturer
    • (last year - having a harpist on our stand for a day playing angel music)
    • being in Melbourne
    • missing work and coming back to Sydney!


    • seeing how many people are selling imported goods
    • being surrounded by toxic & scented candles and watching them sell
    • being on my own on the Queen B stand

    One of those at least I can do something about!... The trade show goes for 5 full day - Saturday, 6th August to Wednesday, 11th August inclusive.  I have managed to rope in a friend for the Saturday and Sunday.  If there are any Queen B aficionado's out there who are based in Melbourne and footloose and fancy free on the Monday, Tuesday or Wednesday, I'd love some company.

    BTW, yes I am blessed that the highlights far outweigh the lowlights.

    If you didn't see the video of our trade show stand set up from last year, you can see Joost's clever work by clicking on the video below.

    Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.


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