I chose this week's love letter for two reasons. Firstly because I love someone who goes and does their own research and then forms their own opinion and secondly because I happened to have another call from a concerned customer this week about this very issue and so the email was timely.
As I said in return, "I get so torn between "rising above it" (which a lot of people espouse and which makes a lot of sense to me) and then being so angry and incensed that people are being completely misled and the injustice of it all (to our business, our staff and our customers). Whilst you seem to have read through it, I hear about and meet people regularly who are reading it on a superficial level (because they're busy) and they're buying it."
I just read your post on chlorine and then located and checked out the offending website to sate my curiosity. What an "ode to an ego" it seemed, all the way through. The person in question is quite good at sounding as though he knows what he is talking about, at a superficial level - by subtly misdirecting the reader. Very calculated. It seems disturbingly personal - and directed at you.
I also felt the fuss about candle painting was sour grapes - he offers nothing as sophisticated as your decorative pillars. It is far easier to put someone else down than come up to the mark.
Anyhow, bravo to you for standing your ground, whilst retaining your dignity and grace. Mr obfuscation is showing poor form and I wouldn't buy his candles on principle (as well as the fact that I love yours so why would i change). Anyway, as I said, he offers far less in every way.
Keep doing what you do so well,
Having worked every day of the long weekend, I can assure you that I'm not doing Queen B because it gives me work/life balance. Having not put prices up in 8 years, I can assure you that I'm not doing Queen B for money. So why do it then? Because I'm completely obsessed with bees. I'm passionate about minimising chemicals in our homes. I'm passionate about the environment. I get to meet extraordinary people. Because if I'm going to do something a gazillion hours a week then I want to do something where I feel as if I'm making a difference. And most of all because I love making and sending out light. If you think about for just a second, that really is an amazing thing to be able to do with your life.