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Latest Joost trade show stand for Queen B

A few weeks ago I was in Melbourne showing our Queen B candles to potential retailers.  These trade shows are typically quite generic and soulless... lots of white or glass shelving, tables and plinths showcasing tens of thousands of products, the vast majority of which were made offshore.

Enter Joost!

Unfortunately this year my laptop camera chose that exact moment to not work, so this year we have a series of photographs of the stand set to beautiful music and employing all the clever little tricks that iMovie allows you to use.

The build team who set up these trade shows are always excited to see what Joost has in stall as we typically arrive in his big, yellow van with all manner of rusting, rustic frame work on the roof and foliage busting out of the all the doors.  It is amazing to see this cacophony of chaos morph (with a little help from Joost and his team) into a beautiful stand in which to show Queen B candles.  This year was no exception to the norm with more people wanting to buy Joost's succulents borrowed from the plant wall on the side of his house than wanting to buy Queen B candles!  But you get that.  After 6 years my skin's a little thicker and now I love doing it for both of us.

It is funny how many people stopped to touch the succulent on the corner and to question whether it was 'real' - the assumption being it was fake because it looked so perfect.  Great intro to say that everything on the Queen B stand was alive and natural... including the Queen B candles.

Thanks Joost.  Love your work. xx


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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